Motörhead - Official Collaboration
Motörhead is the official coffee brand created for the legendary rock band Motörhead. As the project's graphic designer and illustrator, I developed the complete visual identity, creating the original artwork, premium coffee packaging, advertising campaign, social media assets, exclusive merchandise, and a custom illustration for the band's promotional trailer truck. Together, these elements formed a cohesive brand experience across print, digital, merchandise, and large-format promotional media.
Client: Motörhead
Commissioned by: Concept Cafes
Project: Motörhead Coffee
Role: Graphic Designer & Illustrator
Deliverables: Brand Identity • Original Illustration • Packaging Design • Advertising Campaign • Social Media Assets • Merchandise Design • Trailer Truck Illustration
Software: Clip Studio Paint, Adobe Illustrator, Photoshop
Live Product: https://conceptcafescoffee.com/collections/motorhead
Original key artwork created as the foundation of Motörhead Coffee's visual identity, establishing the campaign's distinctive look across packaging, merchandise, advertising, and promotional materials.
Premium coffee packaging developed as part of Motörhead's official coffee brand, combining original illustration with bold typography and production-ready packaging design.
The back of the package features an original illustration of Lemmy Kilmister's iconic Murder One Marshall amplifier stack, extending the visual narrative while reinforcing Motörhead's unmistakable legacy and the brand's authentic identity.
Exclusive commemorative T-shirt created to celebrate Motörhead's 50th anniversary, expanding the brand identity into limited-edition merchandise.
Exclusive commemorative collectible mug created to celebrate Motörhead's 50th anniversary
Coffee Package Illustration
Branded coffee can concept designed to maintain a consistent visual identity across the product line while reinforcing the Motörhead aesthetic.
Custom bandanna artwork developed as part of the official merchandise collection, translating the campaign's visual language into wearable accessories.
Exclusive apparel artwork designed to complement the coffee brand and provide fans with a distinctive piece of official merchandise.
Promotional graphics created for digital marketing across social platforms, maintaining a cohesive visual identity while supporting the launch of Motörhead Coffee.
Custom large-format illustration created for Motörhead's promotional trailer, extending the campaign's visual identity into a striking mobile advertising experience.
Project Summary
This project demonstrates the development of a complete commercial brand experience, combining illustration, graphic design, packaging, advertising, merchandise, and large-format promotional graphics into a unified visual identity. Every asset was created to celebrate Motörhead's legacy while maintaining a consistent and recognizable brand across print, digital, retail, and promotional media.