Beanstalk – Seed Kits Packaging Design & Illustration
Beanstalk is a consumer gardening brand offering beautifully designed seed kits that encourage people to grow flowers and herbs at home. As the project's graphic designer and illustrator, I developed the complete visual identity for a collection of flower and herbal seed kits, creating the original botanical illustrations, retail packaging, printed instruction manual, Amazon A+ content, animated promotional graphics, and realistic 3D product mockups. The result is a cohesive brand experience spanning packaging, e-commerce, print, and digital marketing.
Client: Beanstalk
Project: Flower & Herbal Seed Kits
Role: Graphic Designer & Illustrator
Deliverables: Packaging Design • Botanical Illustration • Print Design • Instruction Manual • Amazon A+ Content • 3D Product Mockups • GIF Animation
Software: Clip Studio Paint, Adobe Illustrator, Photoshop, Adobe Substance 3D, Adobe Premiere Pro
Promotional Animation A short animated advertisement featuring a flying bee that brings the Beanstalk brand to life. Designed to capture attention and enhance the customer experience, the animation translates the packaging's friendly botanical aesthetic into an engaging digital marketing asset.
Promotional GIF Animation An animated marketing asset created for digital promotion, bringing the packaging and botanical illustrations to life while increasing engagement across e-commerce and social media platforms.
Flower Seed Kit Packaging Packaging design created for Beanstalk's flower seed collection, combining hand-painted botanical illustrations with clean typography and an approachable visual identity that celebrates the joy of growing flowers at home.
3D Product Visualization – Flower Seed Kit
3D Product Visualization – Flower Seed Kit A realistic 3D presentation of the Flower Seed Kit, created to showcase the packaging design in a retail-ready format. The mockup highlights the botanical illustrations, vibrant color palette, and premium packaging while supporting e-commerce listings and marketing materials.
3D Product Visualization – Flower Seed Kit
Flower Seed Kit Instruction Manual A beautifully illustrated instruction manual created to guide customers through planting and caring for their flower seeds. The layout combines clear step-by-step information with custom botanical illustrations, ensuring an engaging and accessible experience while maintaining consistency with the Beanstalk brand identity.
Printed Instruction Manual A thoughtfully designed planting guide featuring custom illustrations, clear layouts, and easy-to-follow instructions, helping customers enjoy a simple and engaging growing experience while reinforcing the brand's friendly identity.
3D Herbal Kit Mockup 3D Product Visualization – Herbal Seed Kit
3D Product Visualization – Flower Seed Kit
Flower Seed Kit Packaging Packaging designed for Beanstalk's flower seed collection, featuring original botanical illustrations, vibrant colors, and a friendly visual identity that encourages customers to discover the joy of growing flowers at home.
Promotional GIF Animation An animated marketing asset created for digital promotion, bringing the packaging and botanical illustrations to life while increasing engagement across e-commerce and social media platforms.
Herbal Seed Kit Packaging A companion packaging design for the herbal seed collection, featuring original botanical artwork and a cohesive layout that complements the product range while maintaining excellent shelf appeal and brand consistency.
3D Herbal Kit Mockup 3D Product Visualization – Herbal Seed Kit A photorealistic visualization of the Herbal Seed Kit, designed to present the packaging as a finished consumer product. The mockup emphasizes the clean, approachable brand identity and original botanical artwork across the complete package.
Herbal Seed Kit Instruction Manual A companion guide designed for the herbal seed collection, featuring clean layouts, original botanical artwork, and easy-to-follow growing instructions. Created to enhance the customer experience, the manual reinforces the product's approachable and educational character while maintaining a cohesive visual language across the collection.
Herbal Seed Kit Packaging Packaging created for the herbal seed collection, combining hand-crafted botanical artwork with clean typography and an inviting layout to communicate freshness, simplicity, and the pleasure of growing culinary herbs.
Amazon A+ Product Content A series of premium Amazon A+ graphics created to showcase product features, highlight the customer experience, and strengthen the brand's visual presence on the product page through engaging layouts and custom illustrations.
3D Product Collection 3D Product Collection A complete 3D visualization of the Beanstalk product line, featuring both Flower and Herbal Seed Kits alongside the printed instruction manuals. Created for e-commerce and promotional use, the presentation demonstrates a cohesive product family and consistent brand identity across multiple consumer products.
Project Summary
This project demonstrates the development of a complete consumer product identity, bringing together illustration, packaging, print, e-commerce, and digital marketing into a cohesive brand experience. From botanical artwork and retail packaging to Amazon A+ content, animated promotional assets, and 3D product visualizations, every element was designed to create an inviting customer journey while maintaining a consistent and approachable visual identity across both physical and digital touchpoints.