Soulfly – Healer - Official Collaboration
Soulfly Healer is the official coffee brand created for the legendary metal band Soulfly. As the project's graphic designer and illustrator, I developed the complete visual identity, including the original artwork, premium coffee packaging, advertising campaign, social media assets, and merchandise. Inspired by Mayan traditions and Brazil's Indigenous cultures, the visual identity celebrates the strength, wisdom, and resilience of Indigenous women through the depiction of a native healer adorned with ceremonial face paint and traditional cultural elements. Created to support and raise awareness for Indigenous women, the campaign combines meaningful storytelling with Soulfly's powerful visual identity. The project was also featured in Decibel Magazine, highlighting the artwork within one of heavy metal's most respected publications.
Client: Soulfly
Recognition: Featured in Decibel Magazine
Commissioned by: Concept Cafes
Project: Soulfly Healer Coffee
Role: Graphic Designer & Illustrator
Deliverables: Brand Identity • Original Illustration • Packaging Design • Advertising Campaign • Social Media Assets • Merchandise Design
Software: Clip Studio Paint, Adobe Illustrator, Photoshop
Live Product: https://conceptcafescoffee.com/products/soulfly-healer-coffee
Key Visual - The central illustration created for the Soulfly Healer brand features a native woman portrayed as a spiritual healer. Inspired by Mayan traditions and Brazil's Indigenous cultures, the artwork combines ceremonial face painting, traditional adornments, and symbolic natural elements to celebrate Indigenous heritage, feminine strength, and healing.
A premium retail packaging concept presenting the complete front design of the Soulfly Healer package. The visual identity combines original illustration and production-ready packaging to create a cohesive product inspired by Indigenous cultures and Soulfly's unmistakable metal aesthetic.
Decibel Magazine Feature The Soulfly Healer artwork was featured in Decibel Magazine as part of the project's official announcement. Published by one of the world's leading heavy metal magazines, the feature showcased the campaign's original illustration and visual identity to an international audience, recognizing the project's distinctive blend of cultural storytelling and commercial design.
An exclusive illustration created for the reverse side of the packaging, featuring the iconic Soulfly logo intertwined with organic blood vessels that extend across the composition. The design symbolizes the band's deep connection to ancestral roots, life, and spiritual energy while reinforcing the project's Indigenous-inspired visual identity.
An alternative rear packaging illustration created for the reverse side of the packaging, portraying an elder Indigenous healer whose weathered features symbolize wisdom, resilience, and ancestral knowledge. Inspired by Mayan and Brazilian Indigenous cultures, the artwork celebrates the role of women as guardians of tradition and spiritual healing while enriching the project's visual narrative.
Project Summary
This project demonstrates the development of a complete commercial brand identity, combining illustration, packaging design, advertising, merchandise, and digital marketing into a unified visual experience. Inspired by Mayan and Brazilian Indigenous cultures, the campaign honors the strength, wisdom, and cultural heritage of Indigenous women through authentic visual storytelling. Every element was designed to balance meaningful symbolism with bold commercial branding, creating a distinctive identity for the Soulfly Healer coffee line.
The project's artwork and packaging were later featured in Decibel Magazine, recognizing the campaign within one of the world's leading heavy metal publications.